One of the most eccentric beauty trends of recent years is the use of crystals: they are used for “crystal therapy”, they are added to creams and serums, and they offer to carry in your purse not only sunscreen and lip balm but also a set of magic stones. We will tell you why, alas, it will not work to drop skepticism in the case of crystals.

How it started

The craze for crystals began, as you might guess, in Hollywood – and to this day, celebrities remain the ambassadors of this semi-mystical trend: Kate Hudson, Victoria Beckham, and Kim Kardashian have been among them. The stars have openly admitted that they enjoy “energizing” crystals, and it’s no surprise that fans immediately caught the interest in using them. What is really going on?

Today’s “wellness”, a trend towards taking care of yourself and your own well-being, has gone beyond therapeutic fasting and detox mixtures. Superfoods have become a fashionable element of the routine: for example, Moon Juice became one of the most successful companies last year, selling mixtures of pearls, mummy, lemongrass, and a dozen other extracts. Among the connoisseurs of these dietary supplements were model Karlie Kloss and actress Gwyneth Paltrow, who created her own wellness brand Goop. Yes, the one whose line includes a spray from energy vampires, and whose publication was closed for lack of scientific knowledge. But if the actress’s frankly strange startup failed, then brands with more delicate taste and flair are in favor today. Even Milk Makeup managed to play on the love of crystals, introducing the most daring trends into their products: as usual, they came out with cute highlighters, in which rose quartz and topaz were noticed. Major publications that write about the industry’s passion for crystals necessarily add a solid paragraph stating that the real benefits of stones have not been proven, and the placebo effect may be stronger than scientific arguments – nevertheless, most of the text is occupied by comments from experts who seriously use the terms “aura” and “chakra”.

Why don’t we need it

Of course, the public’s love for crystals is only part of the context that includes the mystic craze. Tarot cards and feminist witches are no longer surprising – why not make mystical elements a part of personal care? The crystals themselves are not harmful – they are just moderately useless: in some products, they are present as abrasive particles, in others, they are added simply for beauty.

But the suddenly burgeoning popularity of so-called holistic medicine runs counter to another direction – a movement towards transparency and openness, according to which brands prefer to talk about the interaction of cosmetic chemistry with the skin objectively, leaving the buyer to decide for himself whether he needs this product or not. Alas, attempts with a blue eye to convey to the reader stories about the effectiveness of chakra cleansing discredit this approach: if the benefits of rose quartz are talked about with the same expert zeal as advocating for retinol, mistrust will spread to the evidence part of the industry.

If you really like witch tricks on their own, and home rituals raise your mood, no one forbids you to start a crystal at home or use a spray with ruby ​​particles – another question is that there is simply no reliable information about their benefits or harms (unlike them, the practice of meditation, which is also traditionally considered an esoteric activity, has been well researched and supported by scientific findings). The cosmetics industry is happy to pick up any new fashion: there are not many really working ingredients at the disposal of mankind. The only advice is not to place too high hopes on stones, but treat them as a pleasant decoration for your luxurious life.